Job Description

Now Hiring: Director of ABM & Growth
📍 Location: New York, NY
🕒 Schedule: 4 days/week onsite; 1 day remote 
💰 Pay: $125,000 and up depending on qualifications

Do you want to shape how a fast-growing company wins with its most strategic accounts—and turn them into long-term partners? We’re looking for a marketing leader who can combine brains and hustle to architect a powerful ABM engine—someone who can earn trust, drive cross-functional alignment, and make the numbers move.

If you get fired up about knowing your key accounts inside and out, rallying teams across Sales, Product, Marketing, and Operations, and turning insights into plays that close business, this role is for you. This is your chance to have a real seat at the table and directly influence how Ripple Street grows.

Join our growing go-to-market team as our Director of ABM & Growth and own the end-to-end account-based marketing engine. You’ll partner with Sales leadership to select, tier, and engage the right accounts, design programs that generate pipeline, and build scalable systems to measure and optimize impact. This is a hands-on, highly cross-functional role for someone who thrives on strategy, execution, and winning results.

Key Responsibilities

Marketing Strategy & Leadership

• Partner with the CMO and SVP of Sales to define Ripple Street’s ABM strategy, target account lists, and tiering framework.
• Build and continually optimize Ripple Street’s ABM playbook based on performance data and market insights.
• Become deeply fluent in Ripple Street’s value proposition and ensure every ABM campaign connects back to our business objectives and revenue targets.
• Champion Sales-Marketing alignment by co-owning pipeline health, participating in account reviews, and keeping all stakeholders focused on growth.

ABM Program Design & Execution

• Design multi-channel, multi-touch ABM plays for our highest-priority accounts — including digital, email, events, and direct outreach.
• Build messaging frameworks, proposals, and case studies that help AEs personalize outreach and close deals faster.
• Partner with AEs to orchestrate outreach sequences and ensure prospects are engaged with the right content at the right time.

Sales Enablement & Collaboration

• Co-lead joint pipeline reviews with the SVP of Sales and translate data into actionable recommendations.
• Build tools, templates, and training that arm Sales with everything they need to be successful in ABM motions.
• Act as a bridge between the field and Marketing—bringing feedback from AEs and Solutions Architects into our campaign strategy and content development.

Marketing Team Leadership

• Manage and mentor the Marketing Manager, setting clear priorities and ensuring execution aligns with Sales goals.
• Partner with Marketing Ops and Sales Ops to align on data hygiene, scoring models, and dashboards that measure engagement and revenue influence.

Reporting & Optimization

• Own ABM contribution to pipeline and revenue growth.
• Drive measurable engagement lift across top-tier accounts.
• Establish a system for measuring account engagement, pipeline contribution, and revenue influence—turning data into insights that drive continuous improvement.
• Present performance regularly to executives and cross-functional teams, recommending next steps to accelerate impact.

Skills & Qualifications

• 7+ years of B2B marketing experience, with at least 3 years focused on ABM or enterprise demand generation.
• Proven track record of building and scaling ABM programs that drive measurable revenue outcomes.
• Deep understanding of ICP development, account tiering, and complex sales cycles.
• Skilled in HubSpot (or similar CRM/automation tools), ABM platforms, and campaign analytics.
• Strong communicator and collaborator who loves partnering with Sales and can inspire cross-functional alignment.
• Highly organized, resourceful, and results-driven—able to thrive in a fast-paced, high-growth environment.

About Ripple Street

Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale.

View our case studies to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales:

For more information, visit .

Top 3 reasons to join our company:

• We are in an incredibly exciting, emerging space in marketing and advertising that we believe represents the future of how brands can create deeper relationships with consumers.
• Clients struggle to put us into a specific bucket because we provide the whole package that brand marketers look for - we LOVE that. No one else provides deep product sampling experiences, authentic consumer generated content, and extensive social engagement throughout several phases of our programs like we do.
• We are rapidly growing and always thinking about how to keep our employees happy. Yes, we make sure you have comprehensive benefit options, open access to company leadership, and direct feedback on growth opportunities. But more than that, we love the diverse, quirky group of people who we bring into the team, and we do our damn best to build a work culture and environment that helps our employees grow and feel safe.

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